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Research papers

The relationship between awareness tracking and media investments

The following paper presents the results from the work that Carat Media & Research Norway has done on awareness tracking studies on radio. This research shows that radio may be an excellent tool in the media mix but also that the creative works done...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Jarle O. Thalberg
June 15, 1999
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Citation

Thalberg, J. O. (1999a, June 15). The relationship between awareness tracking and media investments. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-relationship-between-awareness-tracking-and-media-investments